José Luis Fitch Jiménez (Luis Fitch) is a Mexican artist, mentor, and creative entrepreneur based in Minneapolis. Working across gallery and public-space contexts, he creates a visual language rooted in Mexican traditions and shaped by contemporary design. His practice spans screen printing, stenciling, wheat-paste posters, collage, masking-film illustration, painting, murals, and sculpture—often using bold color, symbolism, and graphic clarity to explore identity, migration, civic life, and belonging.
Fitch’s work is held in more than 450 private and institutional collections across the United States and internationally, including the Cooper Hewitt, Smithsonian Design Museum (New York), the Minneapolis Institute of Art, the Minnesota History Center, the National Museum of Mexican Art (Chicago), the Minnesota Museum of American Art, the City of Albuquerque, the National Hispanic Cultural Center, and the Tamarind Institute.
He is an AIGA Minnesota Fellow and has been invited to lecture at universities and creative conferences, sharing the intersection of art, design, and cultural entrepreneurship. Recent milestones include illustrating four stamps for the United States Postal Service and creating Target’s first Día de Muertos art collection by a Mexican artist. In 2024, Fitch received the Distinguished Mexicans Award from the Institute for Mexicans Abroad (Instituto de los Mexicanos en el Exterior). He also served as Commission Chair for Minnesota’s State Flag and Emblem Redesign, appointed by the Minnesota Council on Latino Affairs, reflecting his ongoing commitment to public storytelling, inclusive design, and cultural representation.